While going through an interesting article on a website, I was amazed at the thought process which I was thinking about in the morning.
Media is something which could be sold or bought. In the WEb 2.0 arena, all that we are doing is interacting and discussing, or may be due to interest we are commenting on other’s thoughts. Hence essentially we are socially communicating. Youtube, Twitter, are not in their core forms media channels, if we look from a layman(s) perspective these are interactive platforms where people come and meet and interact.
All right I agree, the modes of communication “Video”, “Presentations”, “Photos” etc. are media, which could in a way be further bought or sold. Also content (on blogs) etc. could actually be leveraged, linnking it with a financial model.
“We love it, and we want it” and Social media is here to stay for a long time! Especially in these market conditions, it becomes all the more important for businesses to realise why do they need to innovate on this front.
Any thoughts?
