Social Media has been in action since sometime now. Everyone is talking of the same. There is so much of action around that somewhere is the message is being lost.
What is being expressed takes a different meaning altogether.
So in this age of “words and words are all I have…to take your heart away” what do I do to put the right message across? Well, here is what I tell people… beep beep..
Social Media…Social media…and more of social media…
There are almost 1.5 billion people Oneline and half of them will visit one of these sites today:
So if you are not here, probably you are not THERE!
Almost everyone is vying for attention in some way or the other. All are thronging the same fair to get the eyeballs. All are speaking the same language (or at least trying to). Interesting aint it!! Coz still we say there is so much of disparity amongst the human being??! Thoughts?
So much so for the introduction, what if I told you YES YOU can STAND APART in this crowd!! AND get the RELEVANT eyeballs? Would you STOP and have a LOOK?
CONTENT IS THE KEY!
Being in the Social Media scene for quite sometime now, I feel there has been nothing as strong and as fast changing as Social Media. Hmmm… so all those people who are a bit off the track, what am I talking about?
Well, if you havent’ heard of a blog, wiki, community hmmm….I think you need to brush up fast, otherwise I’ m pretty sure you definitely would be having your account on Orkut, Facebook, myspace, LinkedIn, Youtube etc. etc..
Great!
SO WHY DID YOU CREATE YOUR ACCOUNT on these networks in the first place?
Just because your friends were there? Or because one fine day you suddenly found an email in your Id telling you that yes I found a great network and I think you should join it too, and in the race you did!
Ever thought of doing soemthing more from the same community of friends that you have been with on this network? Probably collaborate and share to get up with something constructive? Probably looking at starting your own company, being an entrepreneur, or finding the right mentor?!
Well, what if I told you YOU can earn money too! And you would say here goes another of those online marketing gimmicks!! Well NO!
DO YOU HAVE A BRAND?
What would you tell someone if you had to in 15 seconds why he/she should join your network? What’s your USP? How would you both be able to leverage each other increating something worthwhile?
If you dont have many answers well its time that you DO! Social Media networks provide you that platform to establish an engaged brand value with the people connected to you. Its not just about being connected. Its much more.
Today big corporates use services like Twitter to do market research, to engage with their employees, to engage with their customers as well. Social Media is a boon to young entrepreneurs and enterprising people. A saddening incidednt like the Mumbai terrosist attacks generated more tha 80,000 views on various sldes on slideshare, in about 3 days time!
SO what? Big deal!!
Well YES, it is a big deal! If I spell it right for you your words, pictures, videos, your profile has ben viewed multiple times by people who were interested into that event and you provided them the relevant information.
Thus simply put, IF YOU PROVIDE RELEVANT INFORMATION, AT THE RIGHT PLACE AND tag IT ALONG so that INTERESTED poeple can FIND YOU, wallah! YOU HAVE IT!
Go take your product online and explore new market opportunities
Gosh I really feel if it would have been this easy, every company would have already had thought about it and surpassing sales targets with not much of an etra effort and people like me would not have even a single moment FREE in their lives!
But thats where the catch lies
So why is it not happening the right way for everyone? Well, MESSAGING and COMMUNICATION is the KEY!! You already are present there with everyone else and there probably are people who are either interested in you or your product. So the BALL is in your court!
Finally its you who has to put the message across right!! Its your message which does the trick, which holds the magic key to a goldmine of customers who are already present and searching for you. But in this crowd is difficult for them to find you.
So what do I do now?
Well, pretty simple, give more and more stress on your messaging and communication. Understand your target market and your segment of consumers that you are trying to PULL! YES PULL!
Days of PUSH marketing are getting numbered soon. Today the consumer o nthese Social Media platforms are intelligent enough to understand what they are being projected and how much of relevance does it holds for them. It does not take more than a split second to CLICK ON THE CROSS and CLOSE the Browser Window.
A very pwoerful example is how AT&T launched their new phone. With a campaign Lost in America. The overall campaign had no script and the 11 episodes shot were of not of much relavnce to people. Still a market research firm said 31000 people across the US viewed the commercials and the entire series. Hmmm…thoughts ayone?
Well, the reality is 20,000 of these views were from the blog of one of the leading ladies in the campaign who posted the commercials on her blog. So what was the magic? Well she had the content on her blog right. Which attracted people towards the commercials.
AND WE STILL TALK ABOUT THE POWER OF CONTENT?!
I personally vouch for the fact that if your content is accurate and you have pre-planned it before pitching your product/offering to your target customers/market, which you can do by effectively understanding your target market, whether in a b2b or a B2C space. Though Its a proven fact that Social Media has been effective in the b2c space much more than its effect in the b2b space. But studies are underway and Social Media is soon going to bring in a new revolution in the perceptive imagniation and inferential power of the consumers.
Best,
Paritosh Sharma
Post Contributed by: Charu Bajaj
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Jan | ||||||
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | 31 | |||
