As world is shrinking boundaries more and more people are getting connected. There are two way bridges of communication and Obama’s success has rightly proven it. His election campaign was driven by social networking tools. The impact which he lid on people was unbelievable as he also attracted people who supported his contender. This domain is exploding and yet another era is shaping up or rather we can say has shaped up where people believe in collaborative growth. The power of Social Media can be utilized to create a close knit environment at the workplace.
Influence on Workplace- A democratic approach
There is lot of flow of energy if people are given an opportunity to express themselves. A close knit web at the workplace allows people to contribute towrds the growth of an organization. If all the employees are placed at par and have a free say they will definately feel more committed and responsible to their own ideas which they can express by writing a blog discussing and expressing themselves on a specific topic.
Customers- Our Focal point
Micro blogging sites can be leverged to extract immediate feedback from the customers. The customers then no longer remin people belonging to an alien land, as there behavior can be very well understood and judged. A good example for this is Zappos, which is growing by engaging its customer and forming social web. Such transparent communities builds a feeling of trust among the customers.
Branding- Reach masses
Brand can be created by making your present for the world. Once that brand is created people start knowing you for what you are. It was never so esy before as with web 2.0 live videos can be streamed which can include interviews, conferences and events to spek volume about your work.
Thus these web tools can be used to enable organizations to extend their roots and gain foothold to emerge as winners.
