PR2.0, Corporate branding through accurate messaging and communication using social media

Post Contributed by: Charu Bajaj

Importance of a Mentor – Avinash Raghava

So before I start collecting my thoughts and think of what to write, a preface about the person I am talking about:

Avinash Raghava, Regional Manager, North – NASSCOM.

Avinash is one of those WEB 2.0 evangelists who has the complete grasp on his subject and he does walk the talk. I have had the chance to work along with Avinash on several occasions now. Well, as they say breaking the stereotype, for me it was just a phrase, till I met Avinash. His humble nature and attitude would floor you anytime, any given day.

A masterful networker

Well, do I need to tell you anything? The NASSCOM EMERGE community speaks for itself. The astounding success and ever growing community of thought leaders from the industry does not requires a separate mention.

Respecting time

Everytime I have worked with Avinash, its been time worth. A straight to the point person, every meeting is worth its time with him. Avinash does keep his time right and I respect the thought “time is money”!!

A Mentor

YES! I must confess to one straight and simple fact that my first mentor (professionally) in life has been Avinash. How did I get to know him ( a long story), in a jist my blogging passion made me know him. Avinash has always been supportive and I have learnt lessons from him which no one else would have ever pointed out at, the proof of which is, a few months back I was in a meeting with the Founder & CEO of a WEB company, and when he asked me who do you have as a mentor, all I had to say was “Avinash”.

Life ahead?

I’d always take pride in relating with Avinash. A mentor, guide he has been of immense support and help to me in times when I was down and out. All my respects and wishs for this emerging true WEB 2.0 evangelist. Given the chance working in capacities with Avinash would always be a wish to be fullfilled.

Thanks Avinash for all the support, would need it always , also I’d like to thank (Charu Bajaj) to allow me to write on this great blog that she is maintaining

Post contributed by: Paritosh Sharma

Billion dollar dreams, One reality – Vijay Shekhar Sharma

Okay so before I start, I must confess one thing that Life is the strangest thing happened to me. Things happen when you dont expect them and  in a way that you would have never thought of.

We are all talking about recession, but from the very beginning, in all my lectures, conferences and talks I have maintained that these are times full with opportunities. You just need to be at the right place and the right time, with right qualities and abilities.

And I present to you probably the youngest Indian whom I would love to be mentored by: Vijay Shekhar Sharma. Founder and MD, One97 Communications.

I met Vijay @ the NASSCOM Friday’s 2.0 session, where he left an impact that not many do. A guy who knows what he speaks of! He knows his numbers right and cathces rigth when he pulls the ground below your feet off

Seeing him @ CNBC TV 18 Young Turks was again good, tracking his company, his blog has been an experience worth a post on this blog. Moreover I met Vijay at his new facility @ Noida and looking at the design and hsi favorite one liner “Let there be light” well I’m mighty impressed with this simple, humble but a highly effective and ‘he knows his words’ guy!

I find Vijay worth a mention on this blog, being maintained beautifully by (Charu Bajaj) and I’m sure we are yet to see the real deal!

Best Wishes Vijay!

Post By: Paritosh Sharma

Social Media is NOT Media

While going through an interesting article on a website, I was amazed at the thought process which I was thinking about in the morning.

Media is something which could be sold or bought. In the WEb 2.0 arena, all that we are doing is interacting and discussing, or may be due to interest we are commenting on other’s thoughts. Hence essentially we are socially communicating. Youtube, Twitter, are not in their core forms media channels, if we look from a layman(s) perspective these are interactive platforms where people come and meet and interact.

All right I agree, the modes of communication “Video”, “Presentations”, “Photos” etc. are media, which could in a way be further bought or sold. Also content (on blogs) etc. could actually be leveraged, linnking it with a financial model.

“We love it, and we want it” and Social media is here to stay for a long time! Especially in these market conditions, it becomes all the more important for businesses to realise why do they need to innovate on this front.

Any thoughts?