While going through an interesting article on a website, I was amazed at the thought process which I was thinking about in the morning.
Media is something which could be sold or bought. In the WEb 2.0 arena, all that we are doing is interacting and discussing, or may be due to interest we are commenting on other’s thoughts. Hence essentially we are socially communicating. Youtube, Twitter, are not in their core forms media channels, if we look from a layman(s) perspective these are interactive platforms where people come and meet and interact.
All right I agree, the modes of communication “Video”, “Presentations”, “Photos” etc. are media, which could in a way be further bought or sold. Also content (on blogs) etc. could actually be leveraged, linnking it with a financial model.
“We love it, and we want it” and Social media is here to stay for a long time! Especially in these market conditions, it becomes all the more important for businesses to realise why do they need to innovate on this front.
Any thoughts?
interative platform probably is the best and the most effective form of media / communication one can ever find. Remember the neighbor Aunt who would come to your house and manage to sell you the ever so annoying Amway / oriflame / Tupperware dealership! irrespective of the fact that you abhorred the complete idea in the first place. Thats the power interactivity brings to the table. Welcome to the jungle! every lion is on a prawl. What better way is there for someone to slowly and seamlessly slip in his product to your dresser-shelf via the little ‘how i lost my wrinkles’ story xyz-gang-of-abc-girls websites. Interactivity is the next step to advertising evolution. biggest example of the same is the power internet has shown in the last couple of U.S. presidential elections. the wave is here, and we are all riding it.. here as now.. as i make this post (at 2 am in the morn
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